Making the call between Google Ads and a consistent, long-term SEO strategy often comes down to your business goals, timelines, and available budget. While both options support business growth, Google Ads (PPC) offers instant visibility and the ability to directly target high-intent users actively searching for products or services like yours. A long-term SEO strategy, on the other hand, aims to build trust with Google, boosting your brand’s credibility and gradually increasing organic traffic numbers.
Many of our clients see the best results when Google Ads and SEO are used as complementary strategies — Google Ads bring in converting leads while SEO focuses on sustained growth.
Curelo can help your business strike the perfect balance between the two approaches, tailored to your goals, industry challenges, and marketing timelines.
As a player in the healthcare, wellness, and beauty industry, your business almost certainly relies on online visibility to drive enquiries and bookings. Google Ads can be an immensely powerful tool, reaching motivated audiences and giving you a clear advantage over competitors—but only when campaigns are strategically planned, tightly managed, and tailored to your client’s search intent.
At Curelo Digital, our team specialises in crafting strategic Google Ads campaigns that align with healthcare marketing compliance regulations, effectively drive high-intent users to your site, and convert interest into action. We help our clients fill appointment slots, promote exciting new treatments, drive product sales, and support broader digital marketing objectives through targeted Google Ads and PPC.
Your clients are looking for your services — are you showing up in search results?
From strategic consulting and campaign management to impact evaluation and ongoing performance analytics, our in-house team of AdWords specialists builds custom strategies based on data-driven insights and industry-specific knowledge. We don’t believe in one-size-fits-all campaigns; we craft unique campaigns tailored to your business goals, audience behaviour, and budget.
Even the best Google Ads campaign won’t see the desired results if it simply directs users to your homepage or poorly optimised landing pages. We design and optimise high-conversion landing pages that actively inform and engage with your audience, reinforce your brand’s credibility, and guide users toward taking the desired action.
Your ad is only as good as your message. Our in-house copywriters craft compelling, creative, and compliant copy that resonates with audiences and is built around your brand’s voice and identity. We continuously test and refine headlines, meta descriptions, and CTAs to boost engagement, reduce drop-offs, and increase campaign performance.
Reach your audience as they scroll. We take the guesswork out of Social Media Marketing (SMM), crafting integrated campaigns that make the best of Instagram, Facebook, YouTube, TikTok, Reddit, and other social media platforms. With detailed audience segmentation and platform-specific strategies, we ensure that your brand connects with the right person at the right time!
Advertising in the healthcare and wellness space comes with unique responsibilities and challenges. It can be difficult to navigate advertising policies for products or services with physical wellbeing implications, ad approval processes, and sensitive audience consideration while still delivering real and measurable results.
Whether you’re launching your first campaign or trying to scale your business with a new digital marketing strategy, Curelo Digital is here to serve you with long-term paid media strategies that grow with your business. We understand the AdWords and PPC limitations of the healthcare and wellness industry and consistently deliver campaigns that are compliant without sacrificing performance.
Choose Curelo Digital for thoughtful, compliant, and data-backed digital marketing for the healthcare, wellness, and beauty industries.
Our team is friendly, approachable, and on standby to support your business with tailored SEO & digital marketing solutions.
Why scatter your digital efforts? Curelo Digital brings your entire digital presence together — one partner, complete solutions, total coverage.
Dominate search results, attract high-value clients, and build brand recognition with industry-tailored and results-driven SEO solutions.
Outclass your competitors with a high-performance, feature-rich, and engaging website that wows visitors and consistently drives sales.
Connect with you audience on a deeper level with consistently high-quality, engaging, and relevant web- and digital marketing content.
Turn more of your visitors into loyal clients with data-backed CRO. Define and refine funnels that optimises your users’ journeys, regardless of entry point.
Craft a compelling, recognisable, and distinct identity that resonates with your audience. Be more than seen—be known and be trusted.
Enjoy massive brand-exposure and boost credibility with high-value media placements in the UK’s biggest and most prestigious online and print publications.
Transform your lead-generating website into a powerful business tool that simplifies workflow, automates tedious tasks, and accelerates growth.
